It's all about




The personal pronouns “I” and “You” were two of the first words of early humans.  A person’s identity was bound up in “I”.  Relationships with others were bound up in “you”.  Human language and social behavior grew from the interplay of “I” for one’s self and “u” for others.


In early humans the words “I” and “you” were intrinsically connected to the numbers “1” and “2”.  Early humans counted “one”, “two” - one finger for me, two fingers for “u”. The letter “U” is the dual, the double, the duplicate, the other.


For early humans, the first step beyond “I”, the “one”, was taken at a primary level of thought.  To the awakening consciousness the world is confronted with “self." The “I” is opposed to and distinct from what is “not I”, the “thou”, the other.  Linguistically it is not unlike that the Indo-European number word “duuo” for two is related to the German “du” and the English “thou” for you.


In the primeval dichotomy of the mind, what was “One” before breaks apart into “One” and “Two”.  To an early human, the Two is at first another human, a “living You,” who becomes involved in address and response.  This is echoed in the fact that the grammatical dual survived much longer in personal pronouns than in other classes of words.


Many investigators suspect that in the number words “one, two and three”, are latent roots of the personal pronouns “I, you and they”, or even that the primordial forms of these pronouns actually became the first three number words.


The history of languages’ pronouns resist change.  The letter “u” in the second person pronoun “you” is found linguistically throughout the world and dating back 6,000 years.  Indo European languages have “duuo” for “you” and “two”.  Sanscript has “dua”, Hindi, “du”, and Latin, “duo”,


English has “you” for addressing others and “Thou” for addressing God.  French’s “vouz”, Spanish’s “tu” and Italian’s “tutu” come from  Latin’s “tutus”. For “you” Dutch has “u”, Greek, “du”, Old German, “iu”, Gothic “pu” and “jus”.


In Spanish the capitalized “Ud.” or “Usted” is the formal address for “you”.  In Thailand the capital letter “U” is used to address a person, such as U Thant, past Secretary General of the UN.


When it comes to addressing “you”, the “u’s” have it!


Mission: To help each person discover U.


What it is – "A Discovery of U"


The concept is U, a character, a symbol, a digit, identified by the fanciful letter U. The artistic depiction of the letter "U", created by Dan Youra, is a registered trademark.


According to Webster’s Dictionary "U" stands for "you". The definition of "U", (pronounced "yoo") is " a substitute for the personal pronoun 'you'."


U is a picture of "you". U has a history, a development. U is "user-friendly", a helpful guide to self discovery. The goal is to discover U, in other words, "find yourself".


The discovery is a process. It never ends. It is a journey, a seeking.


As we grow, we are discovering a new self. – a "new U". The secret of wisdom, according to the Oracle of Delphi in ancient Greece was to "Know yourself".


What it does – "U Focuses on You"


The symbol U focuses the reader, the viewer, the consumer on "one's self". The letter U speaks to the individual. Yes, on "you", not "the school", not "the gang", not "the TV", not "the company", not "the government". But rather on "you". A new focus on "selfness" without

selfishness. At the same time U gives a sense of "connection to others."


U is also plural. Just as "you" is singular and plural. There is a little U in each of Us. At the same time, U gives a sense of "connection to others." I miss U. I need U. I want U. I love U.


Where it goes – "The Journey"


The discovery of U is a journey that never ends. It starts with one U and grows, expands, permutes, morphs and transforms into new U's you never knew existed. The process grows into millions and billions of U's.


It is similar to Mickey Mouse. Once there was one Mickey drawn on a piece of paper by Walt Disney. Now there are millions and millions of Mickeys. They are everywhere on planet Earth. Mickey has been painted, silk screened, sculpted in stone, made into hot air balloons, copied, reprinted, duplicated, etched in film, digitized, televised, computerized and immortalized.


© 2013 Youra Media




Registered Trademark of Youra & Youra

Trademark of Youra & Youra


© 2013 Youra & Youra • San Jose, CA